Strainhunters X Lemonade X Berner
Scope of work: Document the first collaboration between Strainhunters and Lemonade on the search for Sativa based cultivar.
Challenges: The emerging cannabis industry has given rise to a sea of strains to choose from. The problem is that many consumers are not educated about the origin of their purchase. The goal is to document the process and give a deeper education about what goes into the product.
Achievements: The release around the international collaboration generated much engagement. 100K views, 800+ comments. The second episode is slated to reveal the next stage of the process.
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