Scope of work: Develop content library for mobile app startup, Win Win.
Challenges: Win Win thrives on showing the connection between player and fans, however it was a new category that was just catching on in mobile gaming circles. The challenge was helping to bring awareness to a new method of social gaming. We developed explainer videos for Win Win as well as an episodic series following the experiences from real life contestant winners. The idea was to create a closeness between players and fans to help get sports fans excited about the chance to meet their favorite athlete through the Win Win app.
Achievements: The release of media content generated increased engagement for the mobile game app. Win Win also raised a second round of funding.
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