Marijuana Mania in Los Angeles
Scope of work: A short documentary video highlighting the cannabis scene through the perspective of Berner and notable cannabis operators in the emerging industry.
Challenges: With the young industry slowing emerging from the shadows, growers are skeptical of who wants to tell their story. The goal was to educate the world about a culture that is still being understood by the mainstream by utilizing a personal approach with a travel vlog appeal.
Achievements: The Marijuana Mania series has received over 6 million views and helped document Berner’s influence in the cannabis industry. A series of four additional episodes were later filmed in Las Vegas, Seattle, Los Angeles, and the North Bay fires.
In culture, in pure industry, the way we grow, the way we do things California by far ahead of everybody in the world." - Ennis