Marijuana Mania in Emerald Triangle
Scope of work: A short documentary video highlighting the cannabis scene through the perspective of Berner and notable cannabis operators in the emerging industry.
Challenges: With the young industry slowing emerging from the shadows, growers are skeptical of who wants to tell their story. The goal was to educate the world about a culture that is still being understood by the mainstream by utilizing a personal approach with a travel vlog appeal.
Achievements: The Marijuana Mania series has received over 6 million views and helped document Berner’s influence in the cannabis industry. A series of four additional episodes were later filmed in Las Vegas, Seattle, Los Angeles, and the North Bay fires.
"First and foremost we gotta stop putting people in prison" - Tim Blake