Scope of work: Create a media brand representing the authentic voice of professional basketball athletes.
Challenges: How do we create a platform for the voice of the modern hoop player? The impact of basketball culture is not only on center court, but also in the community. However, mainstream media doesn’t highlight what professional athletes are doing off the court and in a way that’s from their perspective. So we followed what players were doing off the court and what they felt passionate talking about.
Achievements: The videos helped the fans connect with their favorite players in a more deeper way. From the library of content created, SwishTV was able to raise a seed round and develop strategic brand partnerships.
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