What We Do Is Secret

Shane's Barbershop

Scope of work: A short documentary highlighting the growing barber culture scene through the eyes of Shane’s Barbershop.

Challenges: This is not your ordinary barber. The industry has taken off in the United States and grown worldwide ushering in a new brand of how to approach the art of the haircut. We wanted to preserve the authenticity of the pioneers who helped shape the culture. The idea was to let Shane speak how he feels and share what his unique approach to the craft is. It was about connecting with the next generation of barbers and helping with personal advice.

Achievements: Achievements: The initial video was well received from those in and out of the barber scene with over 100K views on youtube and also sparking off additional episodes in Spain, England, & Japan.

"A clean haircut will not keep a client. Respect, diligence, and understanding...that will keep a client" - Shane