Marijuana Mania in Las Vegas

Berner

Scope of work: A short documentary video highlighting the cannabis scene through the perspective of Berner and notable growers in the Emerald Triangle.

Challenges: With the young industry slowing emerging from the shadows, growers are skeptical of who wants to tell their story. The goal was to educate the world about a culture that is still being understood by the mainstream by utilizing a personal approach with a travel vlog appeal.

Achievements: The documentary became the premiere episode of Marijuana Mania with 3 million views and helped to legitimize Berner’s influence in the cannabis industry. A series of 4 more episodes were later filmed in Las Vegas, Seattle, Los Angeles, and the North Bay fires.

"It's crazy, like some breaking bad shit. You can't tell there was money put into this operation" - Berner