Grasslands 2019

Highland Events

Scope of work: Provide digital media for Highlands Agency at Grasslands for Outside Lands 2019.

Challenges: This was a historic event and documentation was critical in helping to further prove the case for the safe and easy implementation of medical cannabis for concert venue settings. The agency needed photography, video, and social media to cover the entire park experience as well as the additional activations occurring throughout the weekend.

Achievements: The media team generated a record number of media assets as well as editorial pieces for various aspects of the festival. We documented the historic event with multiple forms of media. Content library was able to be utilized as a strong case study for future activations across the nation.

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